Local SEO is a strategy designed to make your business more visible to people searching for services in their area. By focusing on location-based keywords, claiming and optimizing your Google Business Profile, and ensuring your name, address, and phone number (NAP) are consistent across all platforms, you can greatly improve your chances of showing up in local search results. For small businesses, this means increased foot traffic, more calls from local customers, and higher engagement from your target audience. Local SEO is not just about ranking higher in search results; it's about ensuring that when people in your community need your services, they can easily find and trust your business.